COMPANY OVERVIEW


 


The Salt Cavern® was established on January 24, 2011, by William and Eva Dunai, the co-owners. William worked for a biomedical company and Eva is a trained nurse from Europe and desires to help people the natural way without chemicals.
As residents of Clifton for over 30 years, we're proud to bring to Clifton a Wellness Center/Spa to our great community. We are a company with a focus on all-natural products. The Salt Cavern ® will change the way we think about medicine today. We treat breathing and skin ailments the natural way. ®
The Salt Cavern ® has a vision and mission to provide the public with a natural alternative to drugs to help treat certain respiratory and skin ailments. The Salt Cavern provides treatment for breathing discomfort in a safe and innovative way. 

 

 

MANAGEMENT

 
William and Eva Dunai are co-owners. William worked as an electronic Tech for 30 years and 13 with a biomedical company. For years, the biomedical company was laying people off and everyone was afraid of the loss of their job. Instead of waiting for an expected demise and the inevitable unemployment and uncertainty in the future, we decided to take charge and start our own business. By chance, we were able to open our business right as my company laid me off.

My wife Eva who was a nurse by trade where she grew up in Hungary, was the reason why we selected Halotherapy. In Hungary the nurses were taught in two modalities, Medicine and Natural Remedies.

Halotherapy also was known as Salt Therapy is a room where the walls are covered in salt as well as the floor. There is a generator that sends and saturates an aerosol into the air. The salt air is so tiny you cannot see it without a flashlight in the dark. The salt is now able to go deep into your cells in your lungs and help reduce inflammation and kills bacteria which give you a better breathing capacity which helps people with asthma, allergies, colds, bronchitis, stress and many more problems. Salt therapy is also great for your skin.

Our 6 plus years of experience leads us to help other people with common interests to help people in a natural way. Salt therapy places are opening at an impressive rate, however, we noticed a common problem which will cause many of them to close.

 

KEY BENEFITS FOR POTENTIAL LICENSEES

 

HIGHLY PROFITABLE BUSINESS SYSTEM

 

The Salt Cavern ® branding, logo, and proven business model provide the operator an opportunity to earn income and help people in a natural way at the same time.  The cost of goods in this segment of the spa service industry is extremely low and with the business’s liabilities (only a one or 2 people) and fixed expenses which are lower than that of any other spa service establishment, means net profit margins can be extremely high for the operators (35% to 45%.)

The Salt Cavern Owners-Operators have the total ownership of their own shops with the ability to bring back new items to their discretion. There are NO ongoing royalties or fees enabling profits to come back to Owners much faster than franchised Salt Therapy Spas.

       Owners are free to theme their shop according to their likes and add in elements of the community they are located in. As part of The Salt Caverns proprietary information provided to Owners, they design salt room any way they like. We will explain how to apply the salt onto the wall which is our trade secret.

      The company has had tremendous growth in just 6 years through some of the toughest financial times we’ve seen in decades because it has made small business ownership more affordable than the other franchised chains that are available. The Company’s operational systems are set in place to maximize the profitability of the products and give the customer great value for their purchases. We recommend the use of only the Himalayan Salt and avoid Pharmaceutical Salts which are too pure for our bodies.

       The Salt Cavern ® offers its owners a “Turn-Key” successful business model to follow with the feel of a “Mom and Pop” type store and a potential for higher than industry average profits.

 

The Salt Cavern generates income from 2 basic avenues and the divisions are:

Returning Clients

Merchandising

By adding other avenues to the salt therapy, the greater the potential for more income such as Yoga, Vibration plate, and other exercises.

 

INCOME POTENTIAL

Potential Gross annual sales $100K - $150K**+ per Shop are possible depending on the location and owners efforts.

 

NO ROYALTIES...! Putting thousands of dollars in your pocket by NOT paying Royalties as franchisees do.

 

Average saved: $200K - $500K over 5 years by Licensing versus franchising. You WON’T PAY royalties of 6-4 % …the franchise average AND you WON’T PAY another 1-2 % in MONTHLY advertising fees as one does in franchising. This means MONEY in YOUR POCKET, not a Franchisors pocket!

 

**This potential average is based on several Licensees’ averages.  Your annual sales may vary based on your involvement in your shop and your community.



HOT TIMING

NOW is the time to capitalize on the ever growing and expanding Salt Therapy Businesses!  The demand for a healthy alternative to the pharmaceuticals and preventive care helps to reduce reliance or expense on the Health Care System.

Salt Therapy does not require a college degree and does not take away from your life experiences. As you learn salt therapy business, you are inclined to see the world in a new and natural way that nature provides for us.   

 


JOB SATISFACTION

The Salt Cavern ® is one of the most personally rewarding Businesses in the spa industry. Not a day goes by when someone tells you of the improvement the customer is experiencing. This also creates better productivity in America. People take off from work because of allergies, asthma colds, and flues. Salt Therapy helps elevate and reduce these problems. (Happy workers are productive workers)

 
LOW START-UP & MONTHLY OVERHEAD

Depending on your specific location and which type of establishment you choose, the costs will vary. Below is a “General Rule” for your area.

 

$50K to $75K initial investment possibly less.
Low monthly resources, gas, electric, the internet, appointment programs, POS, music

 

Minimum of 800 Square feet.


The Salt Cavern ® One-Time

Licensing Fee                                     *$25,000

                                                           *(Discounts are available for 2nd+Locations)


Start-Up Package Includes:                 

Criteria for choosing a good Location(s)
Permits and Licenses needed
Lease Negotiation tips
Equipment recommendations (save $$$)
Location of Generators and vents
Scheduling & Recommended Hours of Operation
Recommended Vendors
P.R. and Grand Opening Tips
Cash register recommendations
Merchandise list
Pricing  tips
The secret of applying salt on the walls

 

Working Capital:                                 $70,000 to $100,000

 

Initial Consulting as a part of License Includes:     40 Hours of Initial Consulting included. *

Note: For those who wish additional consulting to answer questions down the road, you may schedule a # of hours with us.     

We sell Halotherapy Generators and more!

         973-928-2229

                                        Clifton

The Salt Cavern




The Salt Cavern ®

 

      I would like to personally thank you for your interest in The Salt Cavern Tm. You are taking the first steps to creating your own road to a rewarding and profitable business which will fill your life with joy, pride, and of course financial rewards.

 

      The salt therapy business will not be anything like going to a “job” or “work”.  Instead, you have chosen a career in helping people feel better and you will be rewarded every time you hear your clients say “Thank you!” when they come in.

 

      In addition, by owning a The Salt Cavern Tm location you will be creating a community and a healing space as a well as become recognized in your own community.  

 

      We have created a proven business system with strategies that will show you the path to building your own The Salt Cavern Tm.  We will provide you with a model of a fun filled wellness spa environment, and how to create and design welcoming space for your clients with your own personal touch, which in today's market has been missing for a long time.

 

      Please take a few minutes to read our Company Overview and F.A.Q below. We look forward to hearing from you and would love to welcome you to our The Salt Cavern Tm community and family.  




FREQUENTLY ASKED QUESTIONS

Q. What is SALT THERAPY and how does it help people? 

 

A. Salt therapy or Halotherapy has been used for many years in European spas. Salt therapy is a therapeutic treatment for lung and skin health, using concentrations of dry salt aerosol. Micron-sized particles of salt penetrate deep into the lung airways and skin pores. Salt therapy has anti-bacterial and anti-inflammation properties. It has been proven through some clinical trials to help with the following conditions: reduces reactive airway reaction in Asthma; helps lung and breathing capacity in COPD; helps Skin conditions such 
as: Eczema and Psoriasis, and in general, improves lung function. Clients love it as it is non-invasive, with no side effects like the drugs they are used to taking for various conditions and it a flexible and low-cost treatment.

Salt therapy helps reduce stress and lowers and controls Blood Pressure. So visits help overall health for all age groups from children to athletes, to older adults. Typically, a Client visits a Salt room 2 x per week. Many Salt Therapy wellness spas have a Monthly Membership, just like a gym, and many have add-on treatments such as facials and massage.   

 Q.  Is The Salt Cavern ® a growing segment of the Spa/Wellness industry?

A.  YES! The SALT THERAPY industry is EXPLODING! The first stand-alone Salt Therapy Wellness Spas was introduced to the U.S around 2010. Then there were only 2 Salt Therapy Wellness Spas. By 2012 there were about 12 and by 2017 there were over 300 Salt Therapy Wellness Spas according to both the New York Times (June 15 ’17 article) and the Salt Therapy Association.

Salt Therapy is an EASY business to enter with VERY low start-up cost. Ongoing expenses and labor costs, once a Salt Therapy Wellness Spas are set up are low with often only 1 employee and pennies to run the salt room making a Salt Therapy Wellness Spa a VERY LUCRATIVE and PROFITABLE REPEAT business. Sessions are often $30- $50 per visit and Monthly and Yearly memberships are often offered.

One can expect to make FIRST YEAR REVENUES of $150K + depending on if one has 1 or more locations and if an owner adds other services such as Yoga, Facials, massage, etc. as some Salt Therapy Wellness Spas.

There are several reasons for the BOOMING growth in the Salt Therapy industry:

A GROWING CONSUMER demand. The efficacy of Salt Therapy to help reduce symptoms, without the SIDE EFFECTS of DRUGS and the LOW COST of visiting a Salt Therapy Wellness Spa has contributed to Salt Therapy’s popularity
The state of HEALTH CARE today with rising premiums and higher deductibles means that both employees and Companies are looking for PROACTIVE treatments for medical conditions to reduce Dr. and hospital visits. Salt Therapy provides RELIEF in the FINANCIAL area as well as the Health and Wellness area.
One can OWN a Salt Therapy business with NO College education; NO special skills; with VERY little entry costs (especially by licensing a Salt Therapy Business Model as compared to franchising); One can be an ABSENTEE OWNER or Part-Time, Owner - 20 hrs week business, leaving time for another business or family; Salt Therapy is a TERRIFIC ADD-ON business for Chiropractors, Drs., Plastic Surgeons NA’s. PA’s and Dermatologists, other Spas and for Professionals.
Many older adults in their 50 ‘s and 60’s are changing careers (59 % will have a 2nd career by this age), and this group has experienced both down-sizing and age discrimination, so OWNING their own business is the SOLUTION for this group. Women ages 50 – 60 are the fastest growing group who are starting businesses in the U.S. presently.
A Salt Therapy Wellness Spa is PERFECT for anyone who wants to HELP people, see REAL RESULTS, hear the APPRECIATION of their Clients on a DAILY BASIS, and become a HIGHLY RESPECTED member of their local community. Owning a Salt Therapy Wellness Spa is a perfect business for those who are in the HEALING professions, such as Drs., Respiratory Therapists, Psychologists, and others.

 

Q. How do I know if I am the right person to operate The Salt Cavern ®?

 

A.  If you have it in your heart to love your fellow man and want to help people you will be living your dream and at the same time, you will have a much higher than average income. The Salt Cavern TM is one of the most personally rewarding Businesses in the spa industry. Not a day goes by when your client will tell you about the improvement they are experiencing. Salt Therapy also creates better productivity in America and helps SAVE JOBS! People take off from work because of allergies, asthma colds, and flues. Salt Therapy helps alleviate and reduce these problems. Happy workers are productive workers.

   Q. What specific skills do I need to run The Salt Cavern ®?

A.  The Salt Therapy Wellness Spa industry does not require a college degree OR any particular experience or skills. For those of you who are in your 40’s-60 and have experienced job discrimination or sent out resumes for two years, THIS is WELCOME NEWS!

      This business also does not take away from your life experiences or time with your family or participating in community activities. As you learn the Salt Therapy business, you are inclined to see the world in a new and natural way that nature provides for humans and you become an integral part of your community.  

Q.   How much time per week will it entail?

A.   Your time depends on the demand, what time of year, the type of seasonal weather, and how accommodating you want to be. I suggest you should be flexible and change whenever needed. When we first started we scheduled 42 hours and then we increased to 49 hours. We added a late day and added Sundays.

Q.  How much money can I make doing this?

A.   This depends on the licensee’s individual effort and how many The Salt Cavern ® locations you decide to open. The average gross income generated for The Salt Cavern ® is approx. $150K per year and you should net between 35% to 45% of the gross, but this will depend on your drive, as well as the number of The Salt Therapy ® locations you have.

Q.   What will my startup costs be?

A.   It will depend on the individual location, room’s, equipment, furniture, structural alterations, and aesthetics for inside and outside of the salt room. You’ll find an estimate above in the Company Overview.  You may be able to start with $50K to $75K plus the TIME LICENSING FEE of 25K. Most People can start with a non-refundable down payment fee of 5K.
 

Q.   Do I need to give a percentage of my income to The Salt Cavern ® Corporation?

A.   As a Licensee, you will NEVER be required to pay “Royalties” to The Salt Cavern ® Corporation Licensor.  You can SAVE $200K - $500K + through LICENSING from The Salt Cavern ® rather than franchising (where one often pays 6-7 % Royalties AND monthly advertising fees to the Franchisor) OR using EXPENSIVE Consultants in the Salt Therapy industry (often charging $37K + for a Consulting “package”). Our QUICK START GUIDE will get you into the Salt Therapy business quickly –often within 3 months

Your Branding/Marketing fee to be listed on The Salt Cavern ® corporate Web Site is only $1200/yearly ( $100/monthly) each year upon renewal. This includes the continued use of The Salt Cavern ® Trademarks, Service Marks and all other Intellectual Property and Trade Secrets. In addition, it includes referrals that can come to you just from being listed on The Salt Cavern ® corporate Web Site.

Q.   What would be the benefit of owning my own The Salt Cavern ® location?

A.   The gratification derived from owning your own independent business is your BEST REWARD. It’s yours to keep and yours to enjoy! You can set your OWN SCHEDULE and you will be recognized in your community as a pioneer for your interest in helping educate others to provide innovative, alternative, and natural choices for your clients. You will enjoy the essence of your entrepreneurial spirit, unimaginable in any franchise. You will answer to one boss… Yourself! Ahh, the bonus! There are great tax benefits when you own your own business.

 

Q. Will I receive any help in setting up my The Salt Cavern ® location from you?

A. Yes! In addition to the 20 Hours of Consulting time that is PART of The Salt Cavern ®, you will receive our QUICK START GUIDE laying out exactly what we did when we set up our The Salt Cavern ® location! What we WON’T do is charge you thousands of dollars EXTRA as some Consulting companies in the Salt Therapy area do. You will receive an EXACT ROADMAP of what we did at a fraction of the price of any Franchise or Consultant operating. For those who wish some additional help or having questions answered you can, of course, have some optional Consulting hours at any time with us.

 

Q. How big will my area be and will I be protected?

 

A. Your area will be the neighborhood or city or town if smaller, that you choose when your license your The Salt Cavern ® location and will be on a case by case basis. Typically licensed areas are 10 miles + apart from the other The Salt Therapy ® Wellness Spas. We cannot prevent other salt therapy spas from moving close to your location, and we cannot assign you a “territory” as Franchises does legally, or we would be declared a “Franchise” and our Licensees declared a “Franchisee”, bring us and them under heavy SEC government rules and regulations which LICENSING does not have. You will have the advantage though with a 10-mile + radius and a jumpstart into the market.

 

Q. How many locations can I open in one area?

 

      A. As many as you like just as long as each location is 10 miles apart. You will have a discount off the ONE – TIME LICENSEE FEE for each area license you purchase.

 

 How long will it take to get started?

 

 Once you have finalized the Trademark Licensing Agreement, typically you can open within 3 months. However, there are many variables depending on your local jurisdiction, due to the particular permit process in your city or county when opening up a business.

 

Q. Okay, I want to get started right now. How can I go to the next level?

 


A. Contact Ariela Wilcox of The Wilcox Agency Home Office: (858) 259-3134 – PST or EMail: wilcoxagency@sbcglobal.net We will then have you sign a Non-Disclosure Agreement. Once this is done we schedule a time to talk with you. After this talk, we can move directly to the Intent to License Agreement. When you sign the Letter of Intent to License, you will put down a non-refundable deposit. We will then stop talking with other potential Licensees for your chosen area. Next, within 3 to 4 weeks we will complete the Licensing Agreement. With the correct permits and licenses, you could be ready to open anytime from 6-12 weeks, depending on your particular circumstances.

 

Q. Can I skip any steps and move directly to the Trademark Licensing Agreement?

 

A. The Non-Disclosure must be signed, but you may choose to skip the Intent to License and move directly to the Trademark Licensing Agreement. You will still put down a non-refundable deposit before you sign the Licensing Agreement (which could take a few weeks to complete, for you and your advisors to look at) to reserve your area while we finalize all the details.

 

Q.  What happens after I receive a License?

 
           A. As soon as you have signed the Licensing Agreement, you may immediately begin work on your signage, menu and marketing material. You will also receive our user-friendly, “Quick Start Guide”. This guides you through all the steps we did to create The Salt Cavern ®, including our tips, equipment we prefer and vendors list recommendations. It is a roadmap of how to get started with your own The Salt Cavern ® Wellness Spa. Every aspect of The Salt Cavern ® Wellness Spa business is taken from what we ourselves did to set up our The Salt Cavern ®. This guide will provide you with information for suggested salt inventory, equipment, and software choices/costs in, marketing, our vendor contacts, bulk items, sourcing and possible other profitable retail products you could add to your The Salt Cavern ® Wellness Spa to sell. Your success is our success and our goal.

We’d love to have you joining The Salt Cavern ® Wellness Spa revolution in helping people and having you become part of our family.

Just answer the fields below to arrange a personal talk with us  Contact Ariela Wilcox of The Wilcox Agency Home Office: (858) 259-3134 – PST or EMail: wilcoxagency@sbcglobal.net 
(http://www.thesaltcavern.com/contact-us.html)

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2018 Halotherapy Product Line

We can provide you with...


GHS Equipment Pricing

HaloFX™ Halogenerator (for salt rooms) 

HaloFX™ Mobile Halogenerator

HaloBooth PRO™

HaloBooth PRO™ Medium

HaloBed™ 

HaloCabin™ Air

HaloCabin™

•Small HaloBooth– seats up to 2 people    

•Medium HaloBooth– seats up to 3 people

•Large HaloBooth– seats up to 5 people